Lauderdale, Florida, founded by Rony Abovitz, an inventor of medical devices who had made several hundred million dollars selling his company.In 2011. Researchers predict that the industry will balloon by more than US$125 billion by 2024. Magic Leap is a secretive startup based in Ft. In fact, Magic Leap is facing competition from well-funded rivals developing AR headsets of their own such as Nreal, Microsoft, Facebook, and Snapchat. The AR/VR space is getting pretty heated right on both the commercial and enterprise fronts, and investors have been recognizing the tech’s nascent potential, even amid a global pandemic and subsequent economic uncertainty. Johnson said Magic Leap has added strategic partnerships with Google Cloud, VMWare, PTC, and NVIDIA. She also shared the company’s enterprise customers, including Ericsson and Farmers Insurance, the latter of which used the company’s tech to train new employees remotely during the pandemic. The newfound goal for the headset looks to be designed for helping remote workers connect and train away from physical offices, much like what Microsoft’s Hololens 2 has been aiming for as well.Īnd despite the lack of take-up of the Magic Leap One, Johnson believes Magic Leap’s technology could end up being licensed for consumer products: “In fact, we have received several requests to license our technology and will actively pursue these opportunities if they enhance our position and ability to innovate in the enterprise market.” “The new capital will further Magic Leap’s focus on delivering best-in-class AR solutions including the roll-out of its second-generation product, Magic Leap 2, in 2022.”Īdditionally, as claimed by Johnson, “this more advanced headset boasts critical updates that make it more immersive and even more comfortable, with leading optics, the largest field of view in the industry, and dimming – a first-to-market innovation that enables the headset to be used in brightly lit settings, in addition to a significantly smaller and lighter form factor.”įacebook unveils VR ‘Workrooms’ for immersive remote collaborationīased on a report from CNET, Magic Leap’s immediate goals for Magic Leap 2 are a wider field of view (the first version had a very limited viewing area in which AR graphics would materialize), a smaller more glasses-like size, and light dimming features for use in bright outdoor conditions. In a sign of investor confidence in the burgeoning enterprise AR space, Magic Leap further announced that it has raised US$500 million in funding at a post-money valuation of roughly US$2 billion. Johnson, formerly with Microsoft, revealed the new headset during a CNBC interview and in a blog post this past week. Magic Leap 2 - another bite at the AR headset apple Built for enterprise, it is more immersive and comfortable, with the largest FOV, and dimming – a first-to-market innovation enabling use in brightly lit settings. Replaced by Peggy Johnson, the company then unveiled the Magic Leap 2, dubbing it as the industry’s smallest and lightest device built for enterprise, “designed to increase business adoption of AR just revealed #MagicLeap2 on – the industry’s smallest and lightest device. Plans to make mixed reality glasses mainstream were pushed back.Īmidst this whirlwind of shifting expectations, co-founder and CEO Rony Abovitz decided to leave the company in July 2020. Magic Leap says its method of beaming this light is unique, but the company didn't specify exactly how.The startup eventually narrowed its focus to professional applications, tried unsuccessfully to sell the company, and fired more than half of its workforce during the challenging economic climate of 2020. "I found that worked amazingly well close up, within arm's reach, which was not true of many of the other mixed- and virtual-reality systems I used," Kelly wrote." "I also found that the transition back to the real world while removing the Magic Leap's optics was effortless, as comfortable as slipping off sunglasses, which I also did not experience in other systems." How is Magic Leap different from HoloLens and other AR headsets?Īccording to Wired's report, devices such as HoloLens, the Meta AR glasses and Magic Leap feature semitransparent lenses that project light sources at the edges, eventually reflecting images toward the wearer's eye. ![]() ![]() Hands-on impressions from Wired's Kevin Kelly are also encouraging. Just imagine being able to read through work reports without a single monitor on your desk, or watch football on your own personal screen when there's no TV around. Because Magic Leap can project virtual displays and bring messages and emails directly to your eyes, it could someday replace your phone, PC and even your entertainment center.
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